International Business has been written for courses with an international business, international trade, export management, and international management and globalisation component in their curriculum.
The subjects discussed are the political and economic environment, culture, management and organisation, analysing the international environment, marketing strategies and international marketing, intercultural communication, international law, international finance, and logistics and international transport.
The second edition of International Business: what’s new?
This second edition is completely revised, with new examples of companies that do business abroad.
In addition, topics such as the influence of social media and crowdfunding are addressed and more attention is given to the BRICS countries in examples and case studies. The book is also available as an e-book.
The accompanying website contains tests with feedback and study advice for students. For teachers, answers to the assignments and cases, lecture sheets and an item bank (Toets-op-maat) are available.