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Export, a Practical Guide

Export, a Practical GuideM. Harlaar, M. Oudehand & O. de Leeuw

This practice-based English-language textbook will teach you in a logical and well-structured way how to analyze export opportunities in a number of foreign markets, select the most suitable country to which to export, and how to create a simple export plan. 

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Export, a Practical Guide

Many entrepreneurs at some point ask themselves the question: ‘Should I go into the export business?’ Or perhaps the question is, ‘I have been exporting for some time now, but have I been doing it as well as I could?’ Do you want to know how to get the most from export opportunities? Export, a practical guide shows you how to succeed in export, in any commercial situation.

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  • A practical guide
  • Useful tips and sensible advice
  • With digital support

Productdetails

Auteurs M. Harlaar, M. Oudehand & O. de Leeuw
Taal Engels Pagina's 235
Uitgegeven 2012 Druk 2
ISBN 9789001795740

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Over de auteur

Ing. M.P.M. (Marlies) Harlaar MBA, NIMA-C (1961) studied business management, gaining her MBA in 2000. Harlaar has extensive experience as a coach in product management in both the Netherlands and overseas, and has given many courses in business-to-business marketing and management at the SRM, ISBW, STEM. She has been director of the ‘Small Business’ course at Hogeschool Alkmaar. Harlaar has been a member of the NIMA-C committee and worked as adjudicator for the NIMA-A and NIMA-B examinations. In addition, she was active as an independent teacher/trainer/consultant and coach in the field of Marketing, Management, Business, Entrepreneurship, Servant Leadership, Personal Development and Educational Innovation, at such institutes as INHOLLAND Alkmaar. For 2.5 years, she worked as manager of the Corporate Training and Business study program at the Nova College in Haarlem/ Beverwijk. Currently (as of March 1, 2010) she is training manager at Horizon College in Alkmaar and teaches at INHolland, the ISBW and the LOI University.

Ing. M.J. (Michiel) Ouwehand QE (1971) studied Business Administration at the Agrarische Hogeschool Friesland in Leeuwarden, and graduated in international marketing management and logistics. He started his international career in the flower bulb trade, in positions in sales, procurement, marketing and supply chain management. After he became a Qualified Export Manager he worked as international trade consultant for the regional Chamber of Commerce for Northwest Holland. He is presently a lecturer in export management, international procurement and trade logistics and documents at the International Business School at the University of Applied Science in Amsterdam. In addition, he teaches incompany courses in the field of international trade and works in his own company in trade and innovation.

Ing. O. (Otto) de Leeuw BA, BSc, MEd (1946-2009) studied at the Agrarische Hogeschool in Dronten, and graduated as a teacher from the Agrarische Hogeschool in ’s-Hertogenbosch. In 1975 he emigrated to Canada, where he studied Economics and Geography at Wilfred Laurier University, Waterloo. He obtained his Master’s degree in e-learning, specializing in corporate training and knowledge management, from Jones International University, Denver (USA). De Leeuw had wide experience as an international business consultant, advising companies on sales, marketing and logistics in Canada, USA, England and France. In 1990 he joined the International Business School in the Netherlands and taught for the Economics and Management Faculty of the HU University of Applied Sciences, Utrecht. He also taught many short-term courses at various universities in Eastern Europe, particularly in Ukraine and Russia. More recently, De Leeuw had focused on curriculum development and e-learning, distance learning and the implementation of blended learning in both educational institutes and the corporate world. Unfortunately, Otto de Leeuw died of cancer on December 30, 2009.

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