European Business Environment focuses on the relationship between business and the political institutions, policies and regulations of the European Union. It deals in particular with the impact of the Internal Market on business strategy and practice. To increase your understanding of the workings of the Internal Market, most chapters start with case-studies that explore the multidisciplinary dimension of doing business in the EU (notably involving economics, marketing and law).
European Business Environment is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programs, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European integration or Business and International Environment in Europe and other parts of the world.
The book is supported by an accompanying website.